You may have heard the term mobilegeddon in the news. While not the most creative term, what the word is talking about is nonetheless something you should be concerned about as a small business owner. Essentially Google has altered their search algorithm to rank certain websites higher. Specifically, websites that dynamically change their appearance based on the device they are being viewed on – called respnsive design – are given priority in search results. If you haven’t designed your website to handle responsive design, it’s time to get moving! If you’re unsure of whether or not your site is ready for mobilegeddon, you can view your website on a phone or tablet and look for certain differences. Does the site appear exactly the same on all devices? It shouldn’t. Tablet and mobile devices should get a different site that is formatted for easier reading at smaller sizes. Side bars, widgets, menus, etc. typically will be removed or incorporated in a differnt way, perhaps as an extension of a single column. If this seems a bit confusing, you can use Google’s site evaluation tool for responsive design. Simply go to https://www.google.com/webmasters/tools/mobile-friendly/ and then in the URL box type in your website. Google will tell you if you’re ready or not.
For further reading, we recommend this this article explaining of what is happening.
If you’re unsure of where to start to get your website ready for mobilegeddon, why not contact us? We can help get your site on the right track to being ready for mobilegeddon… and anything else that might impact your site!