All businesses are digital in some aspect. Between finding new customers or staying connected to current ones, there’s much to consider for your marketing strategy. Below are 4 key ways to give your business a digital tune-up:
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1) Give your digital platforms a review.
Consider the look of your website, which is often your first impression to consumers:
- Ensure that your website is clean, responsive and easy to navigate.
- Fix broken links, refresh images, and update designs to engage more visitors.
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2) Yes, you probably should pivot to video.
Research predicts that video will account for more than 80 percent of web traffic¹:
- Video can often better engage and tell a story than can a whitepaper or blog post.
- Video can be repurposed and shared across multiple platforms.
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3) Think about your social media strategy.
Determine how social media plays a part in your overall business:
- If it is a source for new customers, or if continued engagement is important, then focus more attention on social media.
- Social media platforms each have their own strengths and weaknesses. If you have a loyal following or products/services that do well on a specific platform, stay the course.
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4) Great content still matters.
Research indicates that longer-form, higher-quality content will be even more important in the years ahead²:
- Avoid generic filler content that populates the page with useless language.
- Provide readers with value so they feel they’ve learned something beneficial.
Leading trends in digital marketing will help move your business forward with a vision for success. A balance between traditional marketing and an eye toward the future of brand building through digital is important in today’s media landscape.
Source: BusinessNewsDaily.com, written by Derek Walter, founder of Walter Media; ¹Cisco Visual Networking Index-Forecast and Trends 2017-2022; ²Forbes-buzzsummo.com; internetmarketinginc.com