Digital marketing is crucial for growing your business: according to a recent study¹, companies are diversifying their spend across paid and owned media and customers are spending more time and resources on owned-media channels such as websites, mobile apps, and customer-service channels.
Digital marketing has the ability to drive an increase of 5 to 8 percent in revenues over 12 months by capturing more online traffic and engaging with consumers more effectively.
Here are several ways how digital marketing campaigns can help grow your business:
Wider reach:
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Reach people without having to step outside of your physical bounds, with campaigns that can be set up easily and with a small budget to cover the cost of advertising.
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Consumers can be geo-targeted, delivering content or advertisements based on their geographic location.²
Brand awareness:
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Create an online presence that fuels your reputation and helps make your business easy to find via search results.
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Build trust by updating social media pages with new products/services, posts about different business trends and ads that boast optimized content and design, which are engaging and attractive.
Cost-effectiveness:
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Digital marketing can save money in the long run because it is relatively inexpensive compared to other forms of advertising.
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Provide a new stream of income: for example, if your site does not have banner ads on the homepage or sidebar, place ad space in those places to drive traffic back to the part of your website where people are most likely going to make a purchase.
Better revenues:
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An effective digital marketing results in high conversion rates and a high number of website visitors.
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Turn those website visits into customers with an effective email marketing or social media strategy.
Improved ROI (Return On Investment):
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The more traffic your website gets, the higher the chances that someone will make a purchase and invest in what your company has to offer.
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Measure the results for the impact digital marketing has on your business – the key is to produce a continuous flow of traffic to your website.