Growth Spark Media

  • Home
  • Who We Are
  • What We Do
    • Overview of Our Services
    • Portfolio – Websites
    • Portfolio – Video Ads
  • Scan Your Business
  • Latest News
  • Contact Us

What do Consumers Pay Attention to When Judging a Local Business by its Reviews?

By

A recent study shows that online reviews for local businesses are the norm for many consumers: 82% report reading reviews and over 90% say that a positive review makes them more likely to use a business.


Reviews have a vital impact on the behavior of local consumers.

Following are key findings:

Recency:
Recency of reviews impacts consumers’ decisions:

  • Nearly 3 in 5 consumers judge a review by how recent it is.
  • Almost half say a review should be within two weeks of when they view it in order to impact their decision, while one-fifth say it can be as recent as one month.

Star Ratings:
Consumers consider a minimum number of stars before using a business:

  • The majority of consumers pay attention to overall star ratings.
  • Seventy percent say a business should have either 3 or 4 stars, 53% would consider 3 stars or less, and 12% insist on a 5-star rating.

Quantity:
The quantity of reviews influences consumers’ trust:

  • Half of consumers pay attention to the quantity of reviews.
  • Consumers read an average of ten reviews before trusting a business.

Posting Reviews:
Consumers are more likely to post positive reviews:

  • Three-fifths left a review for a local business after having a positive experience.
  • Only 25% say they left a review after a negative experience.

Reading Responses to Reviews:
Consumers place value on businesses that respond to reviews:

  • Just over 70% of consumers are more likely to use a business that responds to existing reviews.
  • Businesses should respond promptly, politely and helpfully to both positive and negative reviews.

Reviews can have a vital impact on the behavior of local consumers–an online reputation strongly affects whether customers choose to use a business.

 

Source: The Local Consumer Review Survey-BrightLocal.com, reported by MarketingCharts.com

Filed Under: News, Uncategorized

Our Location

located down the street from historic “SoNo” in Norwalk, we’re in the Shore Pointe Building.

1 Selleck St, 3rd Floor, Norwalk, CT 06855

See How GSM Can Help You

Use our free scan tool to see what your web presence looks like – you might be surprised what you find! Or, if you’re ready to get started with us, let us know!

Connect With Us

Want to keep up with everything we’re up to? Connect with us across our social media networks.

  • Email
  • Facebook
  • LinkedIn
  • Phone
  • YouTube

Copyright © 2023 · Custom Theme designed by Growth Spark Media