To build a strong brand, focus on how your customers see you and why you’re different from other businesses. Brand positioning is a process of sharing your product/service and establishing it as something worth thinking about.
Here are reasons why and tips on how to position your business:
Why Brand Positioning is Important
Being proactive on positioning helps make an impact on how your target audience sees you:
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It allows you to differentiate your brand:
Positioning your brand creates clarity around who you serve and explains what sets your products/services apart, capturing the attention of those interested enough to take action.
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It helps you justify your pricing strategy:
Brand positioning emphasizes the factors behind a pricing strategy, high or low, making it become reasonable in the eyes of consumers.
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It makes your brand more creative:
Businesses that offer similar products/services differ based on their positioning: a creative, innovative strategy, combined with strong execution, will leave customers coming back.
How to Position Your Brand
Be strategic about positioning and make sure your business appeals to the right audience:
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Be unique and relevant:
Emphasize the features that distinguish you from competitors. Identify what matters most to your clients and position your brand around it.
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Be consistent:
Find a general direction for your brand with a strategy that helps build your brand over time — think about what you want your business to represent five plus years from now.
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Be credible:
To establish trust, make sure that everything you say about your company is believable, will connect with customers on an emotional level and is important to your clients.